As a Graphic Designer
with a background in Commercial Art, I can't even begin to count how many times
entrepreneurs have asked me to "help" with Branding. This trend has
seemingly escalated especially over the last year or so.
The biggest challenge
with this is that many small business owners know their business and their
products/service, but they don't know anything about design. So, by the time
they ask for my help, it is usually necessary to start the branding process
from the beginning. Many of them have poured their heart and soul into building
their business, and it is taken as a personal slight when I recommend starting
the branding project from scratch.
So, in the next few
weeks I will be posting my Branding Tips for Entrepreneurs here. (There is way
too much info to cover in a single post.) Hopefully, this will give many of you
a better understanding of the branding process, and give you a clear vision of
what you want your brand will look like.
Most entrepreneurs ARE
the business. They are the Office Manager, the CEO, the Marketing Department,
the Sales Department, the R&D, and with video consulting becoming a trend;
the Audiovisual Tech….This usually leaves little time for "The
Graphics/Art Department" and even less of a budget!
Don't worry! I will
show you quick tricks for fast results. I will also show you online tools and
programs where you can DIY for free (or nearly free), NO PHOTOSHOP necessary!
Of course, a small
few of you might decide you want very specific graphics, design projects, or
concepts that will still require a graphic designer's expertise. I can help
with that, but, that is not the intention here.
If you have already
started your small business, you most likely already come up with a name for
it. However, if you haven't yet, here is some good info to help you
come up with a name for your business.
Not every business
has a Tagline or Slogan. Not every business needs one. BUT, EVERY BUSINESS OWNER
should KNOW what sets her
business apart from others! What do you think you do differently that inspired
you to start a business in the first place?
If you have gotten to
this point in your business, you
likely already put a lot of thought into your branding without even realizing
it.
You just need help
expressing it graphically.
Coming up, I intend
to show you the key elements of branding design:
- Color
- Fonts
- Images
- Design Elements
So stay tuned!
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